Fundable Start-up Ideas (That Matters)

Startup Ideas (That Matter)

It can be difficult to find a business idea for a start-up that is fundable but by addressing any of the challenges and areas listed below chances are significantly higher to succeed. Below are a few areas and challenges waiting for start-ups to solve them or improve upon them that are fundable, useful and life changing.

1. Energy – low-cost energy directly increases the quality of life

Cheap energy, from new sources and long-lasting batteries. Generally speaking, anything you can create to make energy from current energy sources cheaper will be revolutionary. Same goes for extracting energy out of new sources. The newer sources of energy are solar, wind, ethanol biofuels, biofuels from other sources, like Jatropha, geothermal, hydrogen, thorium, etc.

2. Artificial intelligence

Programs that imitate human creativity, desire and consciousness. This is just as revolutionary as it is overhyped. For all the talk, there has not been a practical breakthrough. Perhaps, it helps to point out there won’t be a single artificial intelligence machine. Rather products that will apply A.I. to create artificial creativity, artificial reasoning, etc. will be useful.

3. Robots

From self-driving cars to space exploration. Robots are already here in manufacturing and military uses. There are few consumer robots yet. As with Garmin GPS, the breakthrough could come by adopting military technology for consumer needs rather than developing robotic hardware and software from scratch.

4. Biotech

Slowing ageing, downloading memories, genetic programming. The ultimate promise of biotech to make us disease free and forever young, seems to be almost within reach now. The Human Genome project is finished. Now it’s a matter of figuring out how to tweak the genes. There are moral considerations in this, too. A startup that addresses either side of this story would be revolutionary.

5. Healthcare

Preventative healthcare, sensors, data and medical devices. In the United States health care is far too expensive. And not as effective as it could be. A startup that would make medical insurance less costly, or better yet create a preventative healthcare system is worth funding.

6. Pharmaceuticals

Noortropics, smart drugs that enhance human intelligence. Drugs should be developed faster, and less expensively. Preventative drugs, and drugs that enhance not patch up human health after the fact would be worth funding.

7. Food and Water

Solving upcoming problems with food and water availability. Between 1940s and 1960s Norman Borlaug led the Green Revolution that saved 1 billion people from starvation, especially after World War II. New uses of pesticides, herbicides, and fertilizers as well as new genetically engineered breeds of high yield crops were employed to greatly increase global food production. The new water and food crisis is inevitable as global population is rising. A startup that discovers new food sources, or optimizes the current ones, would save millions of lives. Same goes for water. Desalination of sea water that is commercially feasible will be a breakthrough.

8. Education

Combine mass-scale tech with one-on-one in-person interaction. Connecting students to the right disciplines and the right teachers would make the world population smarter. Although you can’t scale good teachers physically, you can scale their reach through the internet, even in one-on-one teaching. Education being the key to when all the things on this list happen, this may be a starting point for those reading this who are not sure what to do.

9. Internet Infrastructure

Better security and free communication. Internet is still vulnerable to governments, natural disasters, hacking, and it’s own size. Products that will keep the servers safe, boost security, and invent better ways to store vast amounts of information are worth funding.

10. Government

Replacing bad software, crowdfunding for social services. Government is a very large client. Its software is routinely outdated or just plain bad. It can be done better with the efficiency of a startup.

11. Human Augmentation

Software that makes humans happier and more organized

12. Virtual Reality and Augmented Reality

Virtual and augmented reality that mimics physical presence. It seems like it’s here but it’s not. VR and AR is still scary enough to not be a daily product most people use. A startup that makes it practical enough to “de-scarify” it is worth funding.

13. Science

Material, nanotech, space technology. Only universities and large companies can afford large-scale scientific research today. They are not always efficient. Why couldn’t there be independent research labs? Perhaps, crowd-funded ones?

14. Transportation

Lightweight, short distance personal transportation. No one likes to commute. Yet, the real estate market shows that commuting won’t go anywhere for the next while. What we can do is make commuting more convenient. Small personal vehicles running on clean energy would be the key.

15. One Million Jobs

Creation of new jobs for humans that can not be done by computers. Many jobs will inevitably default to robots and computers over the next years. That does not means humans will be out of work. People will fill new professions altogether. But someone needs to educate and train for those professions of the future. Someone needs to build the robots.

16. Programming

What comes after programming languages? Even given how in demand programming is, there is still a high barrier to entry. Not much has changed since 20 years ago. Programmers are still educated in the same way and work with similar technical issues. New programming tool and education can change that.

17. Hollywood 2.0

New ways to discover celebrities online and distribute content. New talent is no longer scouted out by agents. The audience of YouTube can directly select who they like. And those celebrities can directly interact with their fans. A startup can help people discover talent on YouTube.

18. Diversity

Make tech more inclusive to all ages, races and cultures. Some demographics have historically enjoyed less social and financial success. Does it have to be so? The education system and the work environment can be changed to make any ethnicity, race, and gender to perform at their top level.

19. Developing Countries

Vertical integrated businesses in China, India and SE Asia. Many services and products are not available in the developing world simply due to poor logistics, not because of lack of demand. A startup that optimizes international delivering, imports, etc. is worth funding.

20. Enterprise Software

Making expensive software cheap. Software used by large companies has lagged behind the consumer market for a while. It’s time to change that. There is not reason you should even have to mail letters or fax receipts to get your refunds from large retailers, for example.

21. Financial Services

Better ways to save and invest money. Unless you are particularly wealthy, financial services that help you grow whatever money you do have are almost non-existent. A startup that finds new ways to invest money for not-so-high-net-worth individuals is worth funding.

22. Telecommunications

Even better than Skype. Other than Skype and Whatsapp, there has not really been a breakthrough in how we talk to each other at a distance. Communicating could be faster and simple with more effective usage of broadband. Also, fewer ads.

23. …

Are there more areas or global challenges that would be fundable that can be added to this list?

Based on Paul Graham’s Y Combinator request for startups from Sept 2014 and illustrated by Anna Vital from Funders and Founders

#startupideas #startup #businessideas

Fundable Ideas That Matter

Fundable Ideas That Matter

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Amazon Prime Air – 30min from click to delivery

Prime Air

Prime Air is an interesting concept for a new delivery system that the Amazon R&D Team has been working on.

The goal of this new delivery system is to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.

Putting Prime Air into commercial is likely to take some number of years as Amazon advance the technology and wait for the necessary FAA rules and regulations.

An Interesting concept that probably needs a lot of fine turning but that might serve some types of deliveries in certain urban locations, better and faster in the future. Houses in the countryside could for example see their Amazon or other orders be dropped off on to their front lawn by the mini-drone.

According to Mr Bezos’s interview on CBS this morning  the mini-drones would be able to carry goods up to five pounds (2.25kg) in weight which covers 86% of all the items the company delivers in total.

The octocopters would use GPS tracking to find their way to and from an address

The biggest challenge is considered to be to getting approval from the US Federal Aviation Authority.

Check out this footage from a recent test flight.


For more info see

Amazon Prime Air


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6 Branding Lessons From Eurostar’s First-Ever Creative Director

6 Branding Lessons From Eurostar’s First-Ever Creative Director

Here follows a few pointers on how best to tell a brand’s story.

1. Talk about your Passions

2. Draw From Experience

3. Keep it Small

4. Cross-Pollinate

5. Do your Research

6. Create A Narrative


Eurostar trains may be built for speed, but it was a good old-fashioned, slow and in-person exchange that got Jenner hired. His position came about after a conversation with Eurostar CEO Nicolas Petrovic at an event. Jenner took the opportunity to explain his take on the relationship between emotion and brands, something he has executed successfully for companies like French luxury perfume and candle brand Diptyque, and a topic that he is very passionate about. This conversation led to a longer lunch, where “I obviously said all the right things,” Jenner says, “and the rest is history.”


Jenner is no stranger to global travel, spending much of his time on the road talking with craftsmen and drawing inspiration from unlikely places, while emailing sketches or inspiration to the designers back in London from his iPhone. His own experiences make him an advocate for better design within travel infrastructure. Most aspects of travel are mass-produced and impersonal, but Jenner looks to inject a level of refinement to enhance the journey. Jenner’s specific plans for Eurostar are not yet public–he does hint at four initiatives in “experience realms” that will “bring love to the experience and cultivate the anticipation and joy at the end of a journey”–but Jenner has toyed with a “blue sky,” (read: daydream) scenario for a Eurostar carriage where the passenger is king.

The design, “pays homage to the golden age of travel while firmly capturing the spirit of the future,” he writes on his site, with an interior finished in hardwood, brushed brass, and carbon fiber. Individual seats clad in tufted fabric include armrests with personalized controls for air, power, wireless connection, etc.


For Jenner, a small studio of no more than 10 people is key to seeing projects through from start to finish without losing site of the overall strategy. His goal is not to design something and shuffle it out the door, but to remain a part of the process and help make design concepts come to life in the real world. “It’s about helping brands see themselves from a new perspective and see the emotional connection they have with their clients,” Jenner says, “It’s not just about the product, it’s about the world.”

The team of designers at the studio work with what Jenner describes as a “step-change approach.” After the initial research phase is complete they’re able to come up with a proposition statement to serve as a guiding force throughout the project. From a branding standpoint, the process is broken down into individual projects to help minimize risk, and maximize the value added at each step.


As creative director, Jenner’s goal will be to revolve all Eurostar platforms–graphic design, interiors, wayfinding–around a single vision. His position is not exclusive, however, as he will continue running his studio and servicing his current client base. Jenner thrives in the studio environment and says it makes each project stronger for the cross-pollination of work, where lessons gleaned from one client carry over to another. His studio is “more about creativity and less about methodology,” he says, putting a premium on breakthrough ideas, like the 2012 concept for a “Volume Contraction Restorer” in airports that would alleviate the physical effects of dehydration and oxygen deprivation during air travel.

With Eurostar, he says that he will function as much as an anthropologist as a designer. “I’m sitting outside observing but my motivation and passion are firmly inside the brand,” he says.


Eurostar is not Jenner’s first venture in designing for a brand that reaches across cultures. In working with Diptyque to bring the French company to New York, Chicago, and London, lots of research went into capturing the heritage of the label and translating it into an experience. “The research process allows us to build a personal rapport with the brand,” Jenner says.

Once his team understands the brand’s raison d’etre, the designers translate these ideas into emotional touch points. At Diptyque’s Leadenhall Market location in London, for example, Jenner designed the interior space by marrying classic Victorian architecture with English patterning and French luxury–using over-sized library cabinets, multilayered, classic mouldings, and stained glass. “You embody all the elements of the place,” Jenner says so “that way you have spaces and environments that are unique each time and have a natural emotional connection with the people who you’re selling your product to.”


Creating that unique environment comes down to a strong narrative. Storytelling is a defining characteristic in Jenner’s work. A Eurostar train becomes a literal cultural connection between Britain and France and Jenner sees this as central to the story of a train linking two distinctly incredible cultures. “This is one of those brands with so many avenues you can go down,” Jenner says. “There’s the opportunity to put handwriting into so many various touch points.”

But, Jenner cautions, you don’t want to go too far afield. “When we work on our own conceptual work, we have the freedom to delve into pure narrative, however when cradling a brand it’s essential the work has a concrete foundation.”

For full article:

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The Power of Intuition


The Power of Intuition

81% of CEOs with high intuition scores doubled their business in 5 years

Only 25% of CEOs with low intuition scores managed to double their business in 5 years 

Like a muscle, Intuition is a trainable skill.

Are you investing in developing it?

The Power of Intuition (Infographic)

The Power of Intuition (Infographic)

Thanks to Mindvalley

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How to Write a Complaint Letter

Focusing on the customer experience and creating customer value should be top priority for any company servicing customer

When customer service is the key focus the customers will be happier and the employees will be more motivated which in turn results in increased customer loyalty, higher retainment of key personell, lower staff turnover, improved brand equity, a better image, free word-of-mouth recommendations, business success and a better experience for everyone.


Here follows a customer complaint letter from someone that did not have a great customer experience.


Dear LIAT,

May I say how considerate it is of you to enable your passengers such an in-depth and thorough tour of the Caribbean.

Most other airlines I have travelled on would simply wish to take me from point A to B in rather a hurry. I was intrigued that we were allowed to stop at not a lowly one or two but a magnificent six airports yesterday. And who wants to fly on the same airplane the entire time? We got to change and refuel every step of the way!

 I particularly enjoyed sampling the security scanners at each and every airport. I find it preposterous that people imagine them all to be the same. And as for being patted down by a variety of islanders, well, I feel as if I’ve been hugged by most of the Caribbean already.

 I also found it unique that this was all done on “island time,” because I do like to have time to absorb the atmosphere of the various departure lounges.

As for our arrival, well, who wants to have to take a ferry at the end of all that flying anyway? I’m glad the boat was long gone by the time we arrived into Tortola last night — and that all those noisy bars and restaurants were closed.

So thank you, LIAT. I now truly understand why you are “The Caribbean Airline.”

P.S. Keep the bag. I never liked it anyway.

Source:the BVI Beacon

Thanks to RIchard Branson for sharing this article on his blog

A Tale of Two Cows…

A Tale of Two Cows…

This infographic uses two cows as a medium for explaining the various types of socio-economic systems in a fun, educational and interesting way.

Strategic Vision Limited